Conference of Lithuanian Suppliers and Manufacturers
Being the most Lithuanian retail network, Maxima was interested in the success and growth of Lithuanian manufacturers and suppliers, however, it had no platform to share best practices with them. The goal was to create such a platform and strengthen Maxima’s position as a reliable business partner.
The “Conference of Lithuanian Suppliers and Manufacturers” has been initiated, which reviewed retail and micro and macroeconomic trends, market innovations, success stories and future forecasts. Before, during and after the conference, a lot of attention was paid to telling the success stories of Lithuanian suppliers in the media. Content project and live broadcast on DELFI news portal, communication in traditional media.
The conference received a lot of attention from suppliers: more than 600 participants attended it, its live broadcast on DELFI was watched by almost 2,000 people, the conference became an annual event.