An Investment That Returns

Everyone who pays taxes in Lithuania can donate 1.2% of his/her income tax to a non-profit organization – this is what the Lithuanian Law of Charity allows to do. Vilnius University Foundation is the first university endowment fund in Lithuania, established in 2016. As for any other non-profit organization, public contribution to fund’s operations is vital.  

This was the first communication campaign for the fund. As the principle of operation of the fund and the benefits provided to Vilnius University had not been presented to the general public before, the main challenge of the campaign was not only to communicate the complex operational structure of the fund but also to stand out from other organizations and prove people why they should allocate their 1.2% to Vilnius University Foundation.