Audi Q2 launch in Lithuania

The task set for the agency was to organize Audi Q2 prelaunch activities in Lithuania. Main two criteria were to make it #untaggable and with a low budget. For this a bold idea was chosen – to introduce Q2 in the very heart of the city – on the green bridge surrounded by heated discussion about history and propaganda. We expected a reaction but we never anticipated to make it the most-talked over topic of the week: 3 TV news spots on 3 national channels; 18 articles online with thousands of comments and millions of views; total hailstorm on social media: more than 500 posts, more than 1000 comments and 9000 likes, more than 1.2 million Facebook users reached.