Chef and The Sea

Mare Balticum, a restaurant on board DFDS ferries, invited travellers to taste dishes prepared by famous Lithuanian chef Deivydas Praspaliauskas. The campaign introduced a new restaurant concept and an updated menu. 

More than 350,000 people were reached during the presentation of the new menu. We also created a chatbot, which provided information about each dish and allowed people to order the dishes they want immediately, by the end of the conversation. 

DFDS, 2021