Coke Xmas 2018

In the Christmas period of 2018, Coca Cola set itself a goal of regaining the position of a brave Christmas leader. 

The idea was to encourage good deeds and to celebrate such goodness by inviting every person to become Santa Claus themselves (#BeSanta). 

Communication activities included working with opinion leaders, TV, OOH, digital campaign, content projects and social media management.

The Coca-Cola company​, 2018