Digital Campaign for Deposit System Administrator

Deposit System Administrator is a non-profit institution, which main purpose is to perform the functions of a deposit system administrator as provided for in the Law on the Management of Packaging and Packaging Waste of the Republic of Lithuania. 

Although the Administrator’s activities are very serious, in social media they are conveyed by funny animated “heroes” of recyclable packaging – thus softening information, making it interesting and attractive, and easily understood even by children, while creating and strengthening the relationship between consumers and the brand.