Open Doors campaign for DPD
A campaign by DPD, the leader in parcel delivery in Lithuania, with the main objective of encouraging the use of the parcel machine service. The idea behind the campaign is to say that no matter what is in your parcel – joy, love, care, friendship, hobbies, success or business – DPD is always ready to deliver it quickly and reliably. The message of the campaign is very simple, but has a strong meaning: “The door is open for your parcels”.
The campaign is based on the following tools: video, social media advertising, digital media channels, outdoor advertising, influencers.
Results: 86% increase in the number of users on the parcel registration platform esiunta.lt, 187% increase in the number of transactions, more than 17 million impressions, >600k video views and >50k clicks.