Ecodeco Launch in Lithuania
Agency’s task: to introduce the new Ecodeco wallpaper production technology, to increase the interest and knowledge of the target audiences about Ecodeco brand.
We identified three target audiences to whom we adapted five key messages that we communicated through a carefully selected mix of channels. And to prove that Ecodeco wallpapers are really ecological, we planted and grown herbs in pots made of this wallpaper.
The three-month campaign reached a total of over a million people. According to Spinter research data, in 2018, after the lauch campaign, the Ecodeco brand was known to 43% of respondents: 7% were firmly aware, 36% had heard something.