Grand Opening of Hollister Incorporated Manufacturing Facility
In 2017, the US healthcare product manufacturer Hollister Incorporated announced the start of construction of a new plant in Lithuania which was set to create at least 300 new job vacancies. In the autumn of 2019, the official opening of the factory was planned in Kaunas‘ Free Economic Zone, where such industrial giants as Hella, Vičiūnai Group and Continental operate.
Agency’s task: to attract media attention and ensure that the Hollister name was widely visible, and that the plant would eventually establish itself as an attractive employer and a strong investor, developing long-term plans in Lithuania.
For one day Hollister Incorporated grabbed the spotlight in all Lithuanian media with top news in all news portals and TV channels news. The news about the brand-new Hollister Incorporated manufacturing facility in Lithuania got 167 media placements and 103MM impressions worldwide, social media posts gained over 60 thousand impressions.