When we communicate in B2B category, we have to speak in language and symbols that are well known for business and office people. Recruitment, CVs, candidates are the words that business people speak every day. So in this campaign we didn‘t just try to sell iPhones for business – we‘ve tried to get them employed. The phones in this campaign were presented as real candidates for work. We prepared their CVs, we consulted with recruitment agencies and our call to action was: Recruit iPhone.
For this campaign we‘ve used social media and digital advertising. In total, we‘ve reached over 3.5 M users across three Baltic states.