Image Campaign for Voilà Product Line
We created a TV commercial to increase knowledge of the “Arvi Kalakutai” “Voilà” product line.
The main slogan of the campaign is the well-known saying, adapted to the product being promoted – “Laba diena su kalakutiena” (eng.: “Good day with turkey”).
The slogan is an invitation to update the list of daily meat choices and to include quality and healthy turkey products.