In anticipation of Nobel

In 2016 more and more talks about CRISPR Cas9 technology as a potential Nobel winner were starting. But in Lithuania just few knew that one of the scientist to be mentioned in these talks – Vilnius University professor Virginijus Šikšnys.   

To promote the name of Vilnius University and to make people aware of Lithuanian scientists’ potential a strong message was communicated – Vilnius University Professor V. Šikšnys is a candidate to win a Nobel prize.  

Main communication activities included TV interviews, social media communication, production of the video that went viral and management the buzz in the media.   

Never before any science issue was so widely discussed in Lithuanian media and in social media. Never before any science event was so anticipated and talked about. And the story of Lithuanian science acquired a completely new angle.

Vilniaus universitetas, 2016