Iron Wolf Capital Fund
Our task was to update the logo and create a visual identity, which should the new guidelines of the organization’s strategy.
Although the design elements of the logo – the symbol and the tagline below it – have been retained, the expectation of an impeccable impression required to have a completely new look at them. The different logo solution, softer corners, the solid shape symbol and the geometric font of the rounded shapes that match it symbolize the friendliness inherent in the start-up category and carry the message of the open and creative nature of the brand.
The new expression of the logo draws attention to and highlights the features of the brand archetype. Brighter colors provide uniqueness and increase visibility, especially in digital space.