Kaunas is growing – with people, ideas, plans, events, investments.
The task to renew the Kaunas city logo and visual identity arose from the need to simplify the logo as much as possible by adding the suffix “growing” („auga“). The logo had to fit in with the existing logos of Kaunas umbrella projects and illustrate the success story of a fast-paced, ambitious and growing city.
This created a new dynamic version of the logo, suitable for use in terms of business, culture, social affairs, expressing the vision of the city in all areas of life. Visual identity has become easily adaptable both in the development of new visual aids and in the adaptation to the old ones.