Laboratory of Future Engineers
Kauno Tiltai hires 18 qualitied road building engineers and project managers every year but the company and industry in general is facing difficulties recruiting qualified staff. The number of applicants in university and college programs are diminishing every year. Years ago, it used to be a popular study program at the Kaunas University of Applied Sciences, unfortunately, it only attracted 9 students in 2017 and 13 students in 2018. The idea was to target children before they choose their final year subjects at school and spark their interest in civil and road engineering. For this reason, we have devised an after-school activity aimed at year 9-10 pupils that will showcase what road engineering is all about. To get the message across we have used two channels – Instagram and digital advertising in school e-diary TAMO.