Locals for Locals
The global health crisis caused by COVID-19 was turning into an economic crisis, which in Lithuania primarily affected small and medium-sized businesses. The consumption was sharply reduced, some businesses were forced to lay off workers or even close completely.
In order to support small and medium-sized enterprises, which have been hit hard by the crisis, Gubernija has initiated the national “Locals for Locals” movement, aiming to encourage consumers to buy products and services from local businesses, thus increasing domestic consumption, protecting jobs and stifling economic recession. Gubernija also funded advertising and communication campaigns for small and medium-sized businesses in Šiauliai, which were most affected by the economic downturn.