Olifėja Corporate Communication

The largest Lithuanian lottery organizer operates in a strictly regulated field of activity. Although the company carries out an important mission in financing the Olympic movement and is an exemplary business, its activities have been overgrown with unfounded myths, poorly understood, mixed with the activities of gambling organizers. 

We renewed Olifėja’s visual identity and developed a corporate communication system that included strategy, knowledge, channels, internal and external image advocates, sponsorships, participation in associated structures, and other elements. The identity of several lotteries has also been modernized, and the electronic instant lottery platform Blitz Loto has been created from scratch and launched on the market. 

Olifėja is perceived as a significant social partner among decision-makers and is fully involved in the public debate on legal regulation. Visi responses about company’s history, operations and purpose have been provided to the public. Continuous and consistent communication about the support of sport is ongoing.

„Olifėja“, 2017