Social Media Campaign for State Tax Inspectorate

The aim of the campaign was to inform the population about the possibility to benefit from the personal income tax relief and to recover part of the expenses (up to EUR 400) paid for house or car repairs, childcare, etc. 

We have planned and implemented a digital media campaign on Youtube, Facebook and Google Display Network (content creation, campaign management, planning and implementation of advertising campaigns). We created 3 Youtube ads – 3 situations emphasizing the possibility to receive personal income tax benefits: home repairs, car repairs, babysitting services. Also – 1 instructional video on how to fill in the documents correctly. These actions were complemented by other digital advertising tools – banners leading to the State Tax Inspectorate‘s website, Facebook ads. 

The campaign reached over three million users and gained almost 50 million impressions.

Valstybinės mokesčių inspekcija (VMI), 2019