Social Media Campaign #WhatIGetfromEU
Social media campaign dedicated to highlight the benefits of Lithuania’s EU membership, focusing on future discussions on the EU budget for the next seven years.
As the campaign was to take place during Christmas and New Year, as well as during the winter holidays (January), it was easy to get lost in the avalanche of greetings and advertisements due to the considerable noise of communication. Therefore, we proposed to “pack” and deliver the messages in a way that was not done before in the institutions’ social media communication.
In a month, the campaign on Facebook and Instagram reached more than 350 thousand users, received more than 130 thousand engagements and gained 1.9 million impressions.