The National ECO Race

To encourage the public to become not only deposit system’s users but also true eco-enthusiasts, we created the National ECO Race. 

We chose a quiz-like game format – a mobile app – which encouraged users to compete against each other for the title of ECO Champion and valuable prizes. 

The mobile app not only became the TOP 1 app in the game category, but also, according to in-app survey, inspired 96% of consumers to adopt a more sustainable lifestyle and choose ecology – become ECO Champions.

PI Deposit System Administrator