Women‘s Health Guide tikrinu.lt
Only 17% women in Lithuania check their health preventively, despite the fact that such check-ups are crucial in fighting off many fatal diseases. Roche wanted to encourage women to check their health and make doctor‘s appointments more often. Short-term campaign targeting women was launched, incl. tool creation for women to check what‘s important in terms their age, life situation (e.g. pregnancy, menopause, etc.).