The Green Deal
The European Green Deal is the most ambitious and challenging goal set by the European Commission, aiming to make the European Union, the world’s second-largest economy, climate-neutral by 2050. Without European citizens’ support, this goal is impossible to reach. And support is possible only when people are well informed about Green Deal and its specific topics. Our goal was to create an educational communication campaign that would increase peoples’ knowledge of European Green Deal topics.
Solution – Mission: Green Deal – a mobile escape room with quizzes about the main topics of the European Green Deal. The aim of the game is to turn off the alarm lights and stop the countdown timer for a climate disaster. In just a month, the escape room has travelled almost 1500 km through the major cities of Lithuania, visiting 12 cities. The campaign has reached almost 1M people live and online