National Eco Race
Goal of the campaign – to change people’s attitudes and behavior and shape clearer understanding that the deposit system is based not on the financial benefit but on much grander and more important environmental causes.
Therefore, we developed and launched National Eco Race! All users of the deposit system could download an app where they could answer quiz questions about environment, ecology, and recycling. The campaign was advertised on Facebook, Google banners, nation-wide radio, major news portal and dedicated landing page.
The result doubled our goal! The app has been downloaded over 20 thousand times, meanwhile the message of campaign reached more than 800 000 people. National Eco Race was recognized as one of the top five communication campaigns in the Baltic States at the European Excellence Awards 2020.